We get one body in life.

I am not a salesperson. I’m not good at selling to people because I know how I feel about being on the other end of that conversation. Whether it be Girl Scout cookies from a neighbor or fancy jewelry from a creepy vendor in the mall, I cringe because I know: I have to come up with a way to say no

But I’ve recently said yes.

I know, I was shocked too! I left my little guy at home with daddy and went to a “Mom’s Night Out” event in Charlotte, NC, with one of my mom friends. We were introduced to everything from DoTerra and Norwex to LuLaRoe and Wildtree. But then I met Beautycounter.

Products aside, I had to be part of their mission: To get safe products into the hands of everyone.

In less than 5 minutes, this is what I learned:

  • The average American woman puts between 12 and 20 chemicals on her skin 365 days a year.
  • There are about 10,000 chemicals commonly found in personal care products —only 10% of those chemicals have safety data.
  • The United States has not passed a federal law to regulate the ingredients used in personal care products since 1938.
  • The European Union has spent the past two decades banning or restricting more than 1,300 ingredients—the U.S. has only banned 11 to date.
  • Even more troubling, chemicals linked to breast cancer, learning disabilities, infertility, and other health issues are allowed in the products we use every day, which has contributed to the following:
    • 1 in 2 men and 1 in 3 women in the U.S. will be diagnosed with cancer.
    • 1 in 3 children will be diagnosed with autism,
      ADHD, asthma or allergies.
    • The current generation of U.S. children are likely to be sicker and die younger than their parents.


1 in 2 men and 1 in 3 women in the U.S. will be diagnosed with cancer.

That is scary, but more so, that is simply unacceptable. I do not want to be that 1 in 3. I mean, who would? I need to be around to see my boy learn to write his name, make the varsity basketball team, or ask a girl out on a date. I understand that I may not be able to control the power of cancer, but I can try to impact it. So that’s what I’m doing with Beautycounter.

Beautycounter’s ingredient selection process is the strictest in the industry. It has banned more than 1,500 ingredients, setting a new health and safety standard—all while ensuring its products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market. And trust me…these products perform!

Here is a recent review from one of my customers:

My skin has done a complete 360 in the 1 1/2 weeks I’ve been using [Beautycounter]. I only have 2 products so far, but I will say: they better continue these products forever because they’re the best I’ve tried, and I have tried a lot…Plus, I love their mission, and when I know the point, I feel so much better about the products…Every time something gets close to running out, I’m replacing with Beautycounter. -Kelly S

And Kelly is right, two-fold. First and foremost, we should feel good about the products we use. We shouldn’t have to question the safety of something we put on our skin every morning or wash in the bathtub with our kiddos at night. We should be able to trust all beauty product companies, and luckily, thanks to Beautycounter, Congress may finally start regulating the beauty industry.

That’s a start. A big step forward.

And I’m thrilled to have a hand in the change. But we have a long way to go. I play a small part in this big initiative, but even if I can only reach a few people, I know I’ve at least made an impact on their health. And I get why we often say no. Paying for better beauty is not inexpensive. I am not flush, by any means, but I invest in my health and my husband’s health and my son’s health, even if it means my wardrobe takes a hit or I can’t upgrade to the new iPhone or I can’t afford a fancy dinner date night. The long-term benefits of these products are worth it to me.

Lastly, as Kelly mentioned: it’s okay to take it slow. You can slowly pluck away at replacing your beauty product arsenal. You can alternate between Beautycounter and your current, not-so-safe products, if you don’t want to waste what you’ve already purchased. Or you can jump right in and toss the trash.

There. That’s it. That’s my sales pitch (if you can call it that). I could go on and on and on about these products but like I said, I am not a salesperson; I’m not good at it. But I am passionate about better beauty. If you know me well, you know I am a huge skeptic and you know I do a lot of research, especially regarding health and wellness. After all my research, Beautycounter is my new main squeeze for makeup, skincare, and bath and body, for me and for my family. I’m invested in better beauty because I’ve been blessed with just one body in life, and I plan to take care of it.

Shop or support the Beautycounter mission here.
Learn more about my personal Beautycounter story on Facebook.
Read more about Beautycounter in the news.

*All statistics in this blog are according to the Beautycounter mission section of the website.

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